Ministry of Industry and Tourism Open Day Guided tour by a specialist of the most representative areas of the headquarters of the Ministry of Industry and Tourism in the Cuzco Ministerial Complex, an example of Brutalist architecture, which aims to promote and bring the architectural heritage of the Administration closer to the public.

10:00h Paseo de la Castellana, 160. Madrid. Link to the information leaflet

Guided tour of the premises of the Historical Archive of the Spanish Patent and Trademark Office Selection of original documents from the Historical Archive of the OEPM and guided tour

12:00 - 13:30h c/ Panamá 1. Madrid. Link to the information leaflet

The evolution of Spain’s international tourism marketing campaigns A specialised session focusing on the evolution of Spain’s international tourism marketing campaigns from 1983 to the present day, including:
• The evolution of Spain’s international positioning as a tourist destination.
• An analysis of flagship campaigns and their impact on country brand building.
• The relationship between socio-economic context, creative narrative and tourism strategy.
• The current campaign and contemporary challenges in tourism marketing.

15:30h - 16:30h Calle Poeta Joan Maragall 41, Madrid Link to the information leaflet

Open Day at the Spanish Metrology Centre OA.MP. Open Day offering guided tours of various laboratories and the CEM’s Collection of Weights and Measures

9:30 – 14:00 h Sede del CEM, Calle del Alfar, Tres Cantos. Link to the information leaflet

Further information

Guided tour of the Ministry of Industry and Tourism’s library Guided tour of the General Library of the Ministry of Industry and Tourism to discover its main areas and services. Includes a display of a selection of its most notable works. The activity will provide an insight into the workings, spaces and resources of a specialist library within the Spanish Public Administration.

10:30h Paseo de la Castellana, 160. Madrid. Link to the information leaflet

Guided tour of the premises of the Historical Archive of the Spanish Patent and Trademark Office Selection of original documents from the Historical Archive and guided tour.

12:00h - 13:30h Paseo de la Castellana, 160. Madrid. Link to the information leaflet

Open Day at the Ministry of Industry and Tourism Guided tour by a specialist of the most representative areas of the headquarters of the Ministry of Industry and Tourism in the Cuzco Ministerial Complex, an example of Brutalist architecture, which aims to promote and bring the architectural heritage of the Administration closer to the public.

16:00h Paseo de la Castellana, 160. Madrid. Link to the information leaflet

Presentation of Atenea, the management application of the MINTUR Central Archive Presentation of Atenea, the management system of the Central Archive of the Ministry of Industry and Tourism, as an example of an in-house application developed by a multidisciplinary team, the open-source code for which is publicly available on the Electronic Administration Portal (PAE). Training in the use of this application, which is useful for various ministries and public bodies, facilitating the entry of documentation generated by the different ministerial units and the proper management of the documentary collections held in the archives, in both paper and electronic formats, with the aim of promoting transparency, accountability and the correct preservation of the documentary heritage.

10:00h Ministry of Industry and Tourism Link to the information leaflet

Conference streamed via TEAMS

The National Industry Congresses and Spain as Guest Country at Hannover Messe (Germany) 2027 An overview of the National Industry Congresses since they began in 2017, with a focus on the 8th National Industry Congress, which took place on 4 and 5 February 2026 in Bilbao, and a mention of the preparations for the 9th edition, to be held on 24 and 25 February 2027 in Avilés (Asturias). There will also be a discussion on Spain’s participation as Guest Country at the Hannover Messe international industrial fair (Germany) from 5 to 9 April 2027.

11:30h - 12:30h Paseo de la Castellana, 160. Link to the information leaflet

In-person conference and live stream via the Ministry’s YouTube channel

Guided tour of the premises of the Historical Archive of the Spanish Patent and Trademark Office Selection of original documents from the Historical Archive and guided tour.

12:30h - 14:00h Paseo de la Castellana, 160. Madrid. Link to the information leaflet